Nestled along six miles of Pacific Ocean coastline in northern San Diego County, Encinitas is a vibrant city with a population of approximately 62,000. Known for its stunning coastal beaches, flat-topped coastal areas, steep mesa bluffs, and rolling hills, Encinitas is a community rich in natural beauty and history.

Encinitas boasts a thriving business environment, home to approximately 8,200 businesses that employ more than 41,000 people. Key economic hubs include the Coast Highway 101 corridor and the North Coast Business Park, which offers modern amenities and a dynamic space for both entrepreneurs and established companies.

The City’s Economic Development team is dedicated to attracting, retaining, supporting, and growing businesses within Encinitas. By providing valuable resources, grants, and mentorship opportunities, the team fosters a supportive environment for business success.

Economic Development Strategic Benefits:

• It creates wealth with community benefits

• Helps attract, retain and expand businesses

• Increases the City’s tax base which helps support, maintain and improves the local infrastructure (streets, community facilities and services).

• An Economic Development focus by the City shows that the City appreciates its businesses and works to create an environment in which they can thrive.

• Provides better job opportunities – more and better local jobs benefit the entire community and provide more job choices for residents, decreasing commuting costs.

• Increases the diversity of the business mix, providing better insulation from economic downturns.

• Economic multiplier effect as dollars spent in the community turn over for the purchase of other goods and services.

• Helps attract businesses to provide a complete shopping experience for residents and visitors.

Your Economic Development Team

Economic Development is managed through the City Manager’s Office.

Roy Sapa'u
Deputy City Manager
rsapau@encinitasca.gov
760.633.2795